Create personalized production workflows based on your existing processes. Keep everything documented for consistency among production shifts. PDF process exports make it easy for written and digital documentation.
Gain peace of mind knowing that all product batches are documented in one place. In the event of a recall, know what ingredients went where and only pull specific products off the shelf. Create accountability throughout the production cycle.
Make smarter decisions with intelligent data on ingredients and production processes. Understanding ingredient pricing patterns will empower your production plan to be more cost effective and efficient.
What happens when you’re a small food producer and you’ve got food on the shelves of a dozen local markets when all of a sudden you get a notice—”tomatoes have been recalled?” For many small organizations, this means pulling every single product out there and tossing in the dumpster. For organizations that use What’s Fresh, this means pinpointing the specific product batches that use the specific recalled tomatoes and having peace of mind; knowing that if a recall happens, the revenue loss is only a minor inconvenience and not a revenue-smashing loss.
What’s Fresh was born out of a need recognized when searching for a way to keep track of everything that goes into producing for a craft salsa brand. Originally an internal tool created by tech-focused food producers, we quickly saw the opportunity to make traceability more simple for producers like us, outside of the salsa company. We started sharing the application with some of our close food producing-friends, and it didn’t take long before they noticed how much easier life and production was with everything in one place. Now we’re bringing it to everyone that makes in order to provide a simple and ethical solution to food traceability for small-scale makers.
“What’s Fresh has become a critical tool for tracking our ingredient and product batches. Hopefully we won't have to deal with a product recall but if we do, we are prepared—and FDA inspections run more smoothly.”
- Angie, Coconut Kitchen
“Last year a batch of strawberries we purchased were recalled. With a click of a button, we could see that only one product batch had these and needed to be pulled. What's Fresh has been a true safety net for my company.”
- Joel, Two Men & a Garden
“What’s Fresh helped us to get organized in our production runs. It makes it easy to keep all of the necessary information for your FDA records in one place- ingredient info, batch logs, etc. A lifesaver for a food start-up!”
- Candi, Core + Rind